Melissa Byleveld

COO

Melissa Byleveld

As COO of Navigator, Melissa combines 15+ years of working in digital marketing agencies across a range of fields, from content strategy to web design. An optimiser at heart, she first discovered her passion for operations whilst working in search engine optimisation.

Her background in journalism and research means she is guided by a deep belief in the web as a powerful network of collective insight and a force for good. She views every well-crafted piece of content as a triumph over the spammy, superficial marketing tactics that plagued the early days of SEO and content marketing.

QUESTION 1

Best thing about working at Navigator?

Everyone cares deeply about the work and the clients and brings a commitment to the craft that's really inspiring.
QUESTION 2

Will AI ruin digital marketing?

I choose to believe in the best-case scenario: that by helping us to do routine jobs faster, we'll be freed up to focus more time on the craft of finding and telling the stories that exist outside of the reach of digital – between people and places.
QUESTION 3

Favourite holiday?

Wild camping back “home” in the Namib desert with my family is my idea of heaven.
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