The Story
Perched 1,000ft above sea level near the Scotland District of Barbados, Apes Hill is one of the Caribbean’s most-remarkable high points, offering unmatched views of both the Atlantic Ocean and Caribbean Sea.
Navigator was brought on board to optimise the brand’s digital presence across all marketing channels and communicate their story to a distinct UHNWI audience.
The Strategy
With a refreshed brand identity and real-estate portfolio, our goal was to build global brand awareness and drive conversions within its niche audience. We implemented a powerful SEO strategy across their website and set the foundations for their social channels, ensuring the Apes Hill story reached its target audience.
We developed a multi-channel paid-media strategy to gather data and audience insights, continually refining our PPC campaigns to further drive results. Driven by big-picture thinking, our long-term marketing plan ensures every channel is aligned, placing Apes Hill’s true proposition and heart at the forefront of its digital presence.
The Results
53 %
121 %
1.5 M
68 %
150 %
Services provided
- Brand storytelling and copywriting
- SEO
- Paid media
- Social media
We highly value our partnership with Navigator. Their knowledgeable, passionate and affable team simplify the technical complexities of international digital marketing. They help us develop the tools and identify the channels that effectively convey our brand story to our ultra-luxury target market.Cheryl Franklin | Head of Brand Development & International Marketing, Apes Hill
We could do the same for you
Want to discuss how we can help your brand tell its story in a way that delivers commercial results? Get in touch with our team
