Apes Hill

Designing a paid-media strategy for Barbados’s only elevated golf resort and community.

The Story

Perched 1,000ft above sea level in the Scotland District of Barbados, Apes Hill is one of the Caribbean’s most-remarkable high points, offering unmatched views of both the Atlantic Ocean and Caribbean Sea.

Navigator was brought on board to optimise the brand’s digital presence across all marketing channels and communicate their story to a distinct UHNWI audience.

The Strategy

With a refreshed brand identity and real-estate portfolio, our goal was to build global brand awareness and drive conversions within its niche audience. We implemented a powerful SEO strategy across their website and set the foundations for their social channels, ensuring the Apes Hill story reached its target audience.

We developed a multi-channel paid-media strategy to gather data and audience insights, continually refining our PPC campaigns to further drive results. Driven by big-picture thinking, our long-term marketing plan ensures every channel is aligned, placing Apes Hill’s true proposition and heart at the forefront of its digital presence.

The Results

100 %

Short Stay Booking Fulfilment

53 %

Increase in Impressions for Stories & Guides Organic Search

121 %

Increase in Conversions from Paid Search & Paid Social

1.5 M

Impressions across Instagram & Facebook

68 %

Increase in organic social followers in year 1

Services provided

  • Brand storytelling and copywriting
  • SEO
  • Paid media
  • Social media
I do not know where we would be without them and their unwavering passion. What differentiates them is their high level of strategic thinking and an integrated approach to marketing with a core competency in communications within ultra-luxury.

We could do the same for you

Want to discuss how we can help your brand tell its story in a way that delivers commercial results? Get in touch with our team