The Story
Islas Secas is a spectacular private hideaway of 14 volcanic islands on Panama’s Pacific coast, offering rare access to one of the world’s most-diverse ecosystems. Despite its uniqueness, the resort was not reaching the wider luxury audience and its conversion goals.
Navigator was brought in to develop a new website and digital strategy, powered by data-driven storytelling. We identified the brand’s hero story of conservation, alongside key story threads of luxury, adventure and togetherness, creating an emotional connection between the brand and its audience.
The Strategy
Through our cohesive storytelling and digital strategy, we redefined Islas Secas as an industry leader for conservation-driven luxury tourism.
We laid the foundations with a new website, brand collateral and sales materials, all designed to cement brand reputation and generate awareness through organic, paid and social channels. After auditing and relaunching these channels, we ensured every touchpoint aligned with the hero story.
From digital to print, storytelling is central to our strategy. It informs the way each channel and every piece of content communicates with the brand’s global audience, showcasing the resort’s world-class conservation efforts and once-in-a-lifetime experiences.
The Results
462 %
£1.5 M
46 %
92 %
100 %
Services provided
- Brand storytelling and copywriting
- SEO
- Paid media
- Social media
We couldn’t be happier with the partnership. Our brand has gone from surviving to thriving, not just digitally but the expertise shared to all communications.Robin Bates | Islas Secas
We could do the same for you
Want to discuss how we can help your brand tell its story in a way that delivers commercial results? Get in touch with our team
