We believe in a holistic approach to digital marketing, where every channel works in harmony. In our initial audit of the client’s account, we identified two key issues impacting long-term success:

1. Paid advertising campaigns were cannibalising sales from keywords that were already ranking organically with little competition.
2. Campaigns were overly focused on lower-funnel activities, with limited visibility beyond immediate ROI and revenue figures.

To address these issues, we separated paid and organic branded keywords, ensuring ads only targeted terms that weren’t ranking organically or heavily contested by competitors. Although this shift initially made brand campaigns appear less efficient, it allowed us to reallocate budget towards reaching new audiences.

Recognising the importance of long-term brand building over short-term gains, we focused on awareness and consideration campaigns. Our data and insights showed that increasing brand awareness was essential to driving conversions, giving Justerini & Brooks the confidence to commit to a strategy that would take time to mature but would ultimately deliver results.

Over time, our campaigns saw significant growth, particularly from directing new audiences to the website and retargeting them via brand campaigns, leading to increased conversions. This approach resulted in a 25% rise in organic search conversions, as paid activity no longer interfered with organic performance.

*Revenue that our paid-social ads played a part in generating, but were not the last click before conversion.

• Paid Search
• SEO
• Paid Social
• Account Audit
• Shopping Integration
• Account strategy development & implementation
• Custom Conversion Tracking implementation
• Ongoing account maintenance
• Monthly reporting