The Goring

Islas Secas is a private island in Panama, offering rare, exclusive access to one of the most diverse ecosystems in the world.

The Story

u003cpu003eA small former fishing lodge transformed into a private island resort, Islas Seas was little known to a wider luxury audience, with a low engagement rate and insufficient conversions.u003c/pu003ernu003cpu003eWe were hired to create a new website and digital strategy, driven by a strong story at its core.u003c/pu003ernWe began by identifying their hero story of conservation which was told across all platforms and subtly woven into the additional story threads of luxury, adventure and togetherness.

The Strategy

We then created a cohesive storytelling and digital strategy to bring these stories to life, drive engagement, create campaigns and re-introduce Islas Secas as a regional blueprint for conservation-driven luxury tourism.rnrnThe digital foundations were laid with a new website, brand collateral and sales materials, with an immediate priority of cementing brand reputation and generating awareness online through organic, paid and social channels.rnrnWe audited and then re-launched these channels, ensuring alignment and optimisation of these channels with the hero story narrative.rnrnThe core element to our work with Islas Secas which remains today is the content writing and strategy, spanning digital and print, and encompassing a global audience.rnrnEvery other channel is informed by the storytelling we do through this content, communicating the world-class conservation efforts and once-in-a-lifetime experiences that the island has to offer.

The Results

462 %

Increase in impressions Paid

£1.5m M

Bookings generated PRu0026Sales

46 %

Average Engagement Rate Organic Social

92 %

Increase in organic enquiry submissions Organic Search

100 %

Of all enquiries are qualified

Services provided

u003culu003ern tu003cliu003eBrand storytelling and copywritingu003c/liu003ern tu003cliu003eSEOu003c/liu003ern tu003cliu003ePaid mediau003c/liu003ern tu003cliu003eSocial mediau003c/liu003ernu003c/ulu003e

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