Bailey is our Paid Media Account Manager, responsible for the strategy, implementation, maintenance and reporting of Google and Meta advertising campaigns. He began his career as part of an in-house marketing team for a direct-to-consumer business, where his primary objective was maximising conversions with a sole focus on the bottom line.

Since moving to Navigator, his approach has become more nuanced, moving away from maximalist strategies and broad audiences, and instead focusing on refining brand stories, combined with industry best practices, to drive performance while maintaining the core messaging that makes these brands exceptional.