Fred Moore
Co-Chair
Fred is co-owner of globally recognised Luxury Brand and Innovation agency Matter Of Form. in 2024 Fred co-founded Navigator with old friend Julia Perowne, after many years of successful collaboration between Perowne International and Matter Of Form. Fred started his career in Investment Management and has a fascination for design, luxury and enterprise.
QUESTION 1
Why Navigator?
Navigator truly excels in editorial storytelling under the leadership of industry legend Fran Kellett – complemented by a mature and highly effective results function across SEO, paid, social and analytics. A seriously impressive team offering exactly the right balance in capabilities required by the luxury travel and lifestyle industry.
QUESTION 2
Why do stories matter?
Stories make the complex simple, emphasise nuance, and convey information in a joyous manner. And while I’m on the subject, AI repeats stories already told, whereas humans dream up new stories.
QUESTION 3
Favourite place in the world?
India is a magical country I return to time and time again, and I enjoyed the last visit as much as I did the first. Closer to home and with poorer weather, it’s Exmoor in Devon and West Cork in Ireland.
