Ink Tanaka
Head of Social
Ink is a digital, social and content marketing expert with 14 years of experience working across a wide breadth of industries including fashion, beauty, FMCG, luxury travel and lifestyle. With extensive experience in omni-channel content marketing, Ink has played a pivotal role in delivering various successful projects, from social strategies for luxury hotels and travel brands to award-winning campaigns for Unilever’s global Beauty & Personal Care portfolio.
QUESTION 1
What do you love most about working at Navigator?
The people. I feel incredibly lucky that I get to work with such a talented bunch, each of whom are so passionate about what they do. We’re also fortunate to be able to call some of the best names in the business our clients so that helps too!
QUESTION 2
If you could give one piece of advice to your clients on social media...
Stay true to who you are. The social landscape changes rapidly so be willing to experiment, fail and learn fast. But trust your gut and remember that knowing when and where to show up is just as important knowing when not to. Authenticity is key.
QUESTION 3
What’s your most memorable travel experience to date?
I’m a wildlife fanatic so love safari in all its forms, but the Galapagos was just something else. It’s well-preserved, like stepping into a Jurassic Park set. Swimming with sea lions and penguins was just mind-blowing. By far the coolest thing I’ve ever done.