Julia Perowne

Co-Chair

Julia Perowne

Trusted by the world’s leading luxury travel brands, Jules is the founder of Perowne International, a communications agency with a global reach.

With a deep understanding of the international travel scene, Jules has launched global brands, overseen major campaigns and gained some of the most significant coverage in leading editorial titles around the world. She is known for her close, personal relationship both with her clients and with top editors, all of whom respect her for her honest and passionate approach and industry-leading creative ideas.

Following her keen instinct for what the industry really needs, Jules launched Navigator International with long-term friend and founder of Matter of Form, Fred Moore, creating a unique sister agency that offers a 360-approach to brand storytelling.

QUESTION 1

Why Navigator?

Noone is yet offering what we do under one umbrella at a high quality. We saw the opportunity especially for independent hospitality brands that don’t have huge marketing teams but do have an ambition to represent themselves in the most creative, relevant and brilliant way.
QUESTION 2

Why do stories matter?

Storytelling is absolutely critical to a brand – this is what makes it believable, relevant and interesting.
QUESTION 3

Favourite place in the world?

Provence. I love the smells, the views, the markets, the pace of life. And Norfolk. My refuge.
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