Kyle Dunn

Paid Director

Kyle Dunn

As our Paid Media Director, Kyle brings over eight years of digital experience to the table, crafting and executing successful strategies for luxury brands.

With a broad background across all facets of Digital Marketing, Kyle leverages his cross-channel expertise to optimise our clients’ Paid Advertising campaigns. He excels in combining precise audience targeting with compelling brand storytelling to drive sustainable growth.

Kyle’s portfolio of client successes includes prestigious names such as Justerini & Brooks, Six Senses Resorts, and Wilderness.

His true passion lies in thoroughly understanding the current needs and aspirations of luxury clients, then rebuilding their Paid Advertising strategies from the ground up across Search, Social, and Programmatic channels to establish an effective conversion pipeline.

QUESTION 1

What sets Luxury advertising apart from other industries?

Luxury brands require a nuanced approach to Advertising. It's essential to maintain brand prestige while targeting high-value audiences. Additionally, measuring ROI isn't just about revenue but also about long-term brand equity and customer loyalty.
QUESTION 2

How do you balance Brand protection vs Sales in advertising?

Brand storytelling and direct response can complement each other, especially in luxury markets where the story often drives the sale. We craft ads that blend the brand's narrative with clear CTA’s, guiding customers through the purchasing journey.
QUESTION 3

What makes Navigator stand out for you?

The real gold-dust that separates Navigator apart is the trust our clients place in us. We work with some of the most prestigious luxury brands, and our relationships go far beyond the typical agency-client dynamic. It's a true collaboration, where we deeply understand their brand values and goals.
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