Saif is a performance marketing specialist with eight years of experience, driving acquisition growth through paid media across Meta, Google, TikTok, and LinkedIn. He has extensive expertise in creative testing, audience segmentation, platform strategy and full-funnel optimisation, supported by strong analytical capabilities across leading measurement and reporting tools. Saif’s background spans agency, in-house and freelance environments, where he has managed high-impact campaigns and developed scalable reporting and optimisation frameworks that enable efficient, data-led decision-making.