Silke Vanbeselaere

SEO Director

Silke Vanbeselaere leads our SEO team, drawing from over a decade of experience in the travel, ecommerce and education sectors. With a strong foundation in Digital humanities, she is skilled in R and Python, using data analysis as the cornerstone of her SEO strategies.

At Navigator International, Silke combines her expertise in AI, text mining and network analysis to develop innovative SEO solutions. Her approach integrates technical SEO with content optimisation and data-driven insights, boosting the online presence of luxury brands.

Silke believes in the power of storytelling to connect brands with their audiences, ensuring that each strategy not only improves metrics but also builds a compelling narrative and user journey.

QUESTION 1

How do you incorporate storytelling into SEO?

Storytelling in SEO isn't necessarily about targeting the biggest topics but about meeting user needs. It's about finding the right opportunities where a brand's story aligns with user intent, creating content that informs, entertains and connects.

QUESTION 2

What trends in SEO are you excited about?

I'm excited about changing search habits, like those on TikTok and AI search engines. These trends push us, the SEO community, to create richer, more useful content. It's an opportunity to enrich rather than overproduce.

QUESTION 3

What do you love most about working at Navigator?

Everyone genuinely cares. We care about the stories we share and about pushing boundaries to achieve meaningful results. It's a positive environment where innovation happens through collaboration.