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The Death of the Third-Party Cookie and What it Meansfor Luxury Brands II
How a first-party data strategy drives revenue and informs “lookalike” marketing campaigns…
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The Death of the Third-Party Cookie and What it Meansfor Luxury Brands
How a first-party data strategy drives revenue and informs “lookalike” marketing campaigns…
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Are luxury brands copying each other?
In advertising and promotion, styles and trends go through distinct phases…
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4 tips for nailing your marketing in the new era
How a first-party data strategy drives revenue and informs “lookalike” marketing campaigns…
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First party data: How an effective strategy can drive revenue and inform lookalike marketing campaigns
How a first-party data strategy drives revenue and informs “lookalike” marketing campaigns…
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SEO checklist for Luxury Ecommerce in 2024
Going into the new year of 2023, the luxury market’s new paradigm is all about self-expression, an investment asset, vintage and new, and elevated essentialism.
The relationship between luxury brands and online marketplaces around the world
As well as via their own websites, many luxury brands sell their products on online third-party marketplaces. Some of these marketplaces are pure…
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Podcast
Listen to the latest episode of ‘What the luxe II’
A long-time friend of Matter Of Form and all-round luxury industry ace, Julia Perowne gives What The Luxe a glimpse of her innate sense of what makes a hotel special, some guidelines on what an exquisite hotel proposition looks like and why she is another hater of the term ‘luxury’.
Listen Now
Podcast
Listen to the latest episode of ‘What the luxe’
A long-time friend of Matter Of Form and all-round luxury industry ace, Julia Perowne gives What The Luxe a glimpse of her innate sense of what makes a hotel special, some guidelines on what an exquisite hotel proposition looks like and why she is another hater of the term ‘luxury’.
Listen Now